Business Briefs: Business Theory Made Simple

This book is a collection of practical writings on business and management topics and is a companion to “Management Briefs: Management and Leadership Theory Made Simple.” These writings originally appeared in the business section of the local newspaper in Abilene, Texas, U.S.A. Using examples from movies, books, sports, and everyday experiences, they are designed to introduce readers to a variety of business topics in a concise, fun, and interesting manner. This volume should be useful to professional and aspiring managers as well as to students of management and business.

Từ khóa: Decision-Making, Electronic Commerce, Brainstorming, Divergent Thinking , Normative Decision Model , Diagnosing Performance