Business Models Networking, Innovating and Globalizing

It is important to distinguish between data and information. Data is a raw fact and can take the form of a number or statement such as a date or a measurement. It is necessary for businesses to put in place procedures to ensure data are recorded. For example, to ensure a call centre operator includes the postcode of every customer this can be written into their script and a validation check performed to check these data have been entered into the system