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Tài liệu Thư viện số
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The purpose of this book is fairly simple, to introduce and reflect on some of the key writers, ideas, models and approaches in strategic management. Chapter one is brief overview of how strategy got here. Whittington’s work is used to give an overview of different views (or even philosophies) of strategy positioned for us in a framework. We use Whittington’s (2001) model of strategy as our base model. Whittington’s classical,...
161 p cntp 21/12/2012 351 5
Từ khóa: Starting Point, Our Thinking, Strategic Management, Business Process Engineering, BCG Matrix, Mission Statements, Resource Based Strategy
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